The Norwegians have something called matpakke. It is basically the same as American’s brown bag lunch.
My first exposure of this was on a show called Alt for Norge. Pretty funny show where they brought over Americans with Norwegian heritage and are putting them through contests involving traditional and some not so “traditional” norwegian customs.
Of course the show has plenty of Minnesotans… think it would do will in the upper midwest.
Back to the matpakke, when I was walking through Oslo S to catch the traing, they were handing out some of these promotional matpakke.